Official opening of Gamesweek Zurich | The Conference. Speakers Anita Martinecz Fehér, Division of Business and Economic Development, Canton of Zurich TBA, Swiss Game Developers Association SGDA

The Swiss Game Developers Association SGDA presents the results of the current survey on the situation of the Swiss game industry.

Anton shares insights into 110 Industries' diversified business approach based on an in-depth game market analysis. He compares the existing business models and evaluates how they can best be leveraged. He places special emphasis on the importance of original IP and his studio's portfolio approach to reduce the impact of a single product on the ... Read more

In Massive Multiplayer Online Games, thousands of gamers converge in real-time. Collectively, they form an incredible reservoir of brainpower, capable of tackling intricate scientific challenges. This session will dive into the cutting-edge fusion of scientific research and video gaming, offering a seamless and immersive experience. Speaker Attila Szantner, Massively Multiplayer Online Science (MMOS) (CH)

Serious games tap into audiences that traditional channels often miss, holding immense potential for enhancing knowledge transfer and refining learning processes. Our session will delve into the various applications, strengths, and limitations of serious games in both business and education, and ask what it takes to work with an corporate or institutional partner. Speaker Ralf ... Read more

Games can play a role in achieving the UN's 17 Sustainable Development Goals. Using the practical example of the online game Durabilia, we analyse the unique features of games that help promote sustainable behaviours and bring them to the forefront. What contribution can game developers make? How can organisations utilise games to rais awareness and ... Read more

The promotion of games is in a dynamic transition phase. Nationally, the "Cultural Message 2025-2028" is undergoing revision, and various institutions are crafting new funding strategies or are revising them. Administrative experts provide a glimpse into these unfolding developments. Speakers Laurent Kempf, Cinéforom David Stark (Host) Cécile Vulliemin, Pro Helvetia

Coffee break, a great opportunity to make new contacts and deepen existing relationships.

Representatives from Europe's premier game development nations will shed light on their ecosystems, diving into the cultural and economic policies and strategies that have propelled their game industries to success. Speakers Nikola Cavic, SBA (RS) Kathrin Radtke, game - Bade Wurtemberg (DE) Julien Villedieu, SNJV (FR)

Gaming audiences are as diverse as society itself. How can this be reflected in game development? Experts from Women in Games provide insights into projects and initiatives in various countries that successfully promote equality and diversity in the game industry. Speakers Maud Bleu, Women in Games France (FR) Sharon Tolaini-Sage, Women in Games (UK)

Keynote Speech Speaker Peter Molyneux, 22cans (UK)

The first day of the conference concludes with the drinks reception after an intense day of talks, presentations, and discussions. This social event provides another opportunity to expand one's personal network.